Alum Beats Odds and Coca-Cola
February 16th, 2011, By John DiCocco
If only you could bottle perseverance.
Aviad Meitar (MBA ’86), in his new book An Unimaginable Journey: How Pepsi Beat the Odds in Romania, describes what can happen when you put your mind to something.
Meitar had just joined a new investment firm, North America Resources, in 1988, when, in mid-1990, the company handed him a daunting assignment: establish a Pepsi bottling presence in Romania. Neither the company nor Meitar knew anything about the soft drink business or Romania, but they saw an opportunity and went for it.
