Aviad Meitar, An Unimaginable Journey
How Pepsi Beat the Odds in Romania
Entrepreneurs
A Road Map for Building a Business in Emerging Markets, Part II
After the completion of the business plan and getting the green light to pursue the venture, the entrepreneur’s next phase in starting a business in an emerging market is the actual setting up of the startup. This is a critical phase that lays the foundation for the business-to-be, and thus requires careful attention to every step below: [Read more...]
A Road Map for Building a Business in Emerging Markets, Part I
The first phase for anyone looking to start a business is to take the idea which is at the core of the business proposition and develop it into a business plan. This is essential not only in order to get the attention of potential investors, but also as an important planning tool that forces the entrepreneur-to-be to methodically plan the execution of the new venture. While this phase is an important element in starting any business, it is probably even more important in starting a business in emerging markets.
Here are the five basic steps for moving from start-up concept to business plan:
[Read more...]
As people look at various political events in places like the Middle East, some may consider them as opportunities to enter new markets with new business propositions. This may ultimately prove to be true, but going into emerging markets requires a careful approach.
A few years ago, while traveling in Scandinavia, I came across a set of rules called ”The Viking Laws”. These laws are traced back to the tenth century, the era when the Vikings engaged in their raids on foreign lands in pursuit of expanding their trading zones. What I found interesting is that these rules are very relevant to modern age business. In examining them more closely I realized that we have used many of the rules in our Pepsi venture in Romania over the years of our involvement in that market. I believe that this fact contributed significantly to our success – taking this venture from a concept, through the set up phase, seeing it through growth to its ultimate sale to PepsiCo’s 2nd largest bottler worldwide.
In this video, Aviad reveals a glimpse of the tools and strategies that helped him to make his business successful. In his book, “Unimaginable Journey: How pepsi Beat the odds”, Aviad explains these tools with practical examples based on his personal experience.
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| Recommended by Bloomberg Business Week |
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| Award Business Book of the Year 2010 |
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An Unimaginable Journey by Aviad Meitar Book available at Amazon.com, in paperback and ebook. Starting a business is one thing, making it a successful venture is another. Here is the story that reveals business insights about start-ups and business management for entrepreneurs and beyond. |
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