New Business Books
An Unimaginable Journey
How Pepsi Beat the Odds in Romania
By Aviad Meitar
171 pages, paperback
Planned Television Arts, $15.99
Aviad Meitar, An Unimaginable Journey
How Pepsi Beat the Odds in Romania

An Unimaginable Journey
How Pepsi Beat the Odds in Romania
By Aviad Meitar
171 pages, paperback
Planned Television Arts, $15.99
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An Unimaginable Journey by Aviad Meitar Book available at Amazon.com, in paperback and ebook. Starting a business is one thing, making it a successful venture is another. Here is the story that reveals business insights about start-ups and business management for entrepreneurs and beyond. |
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Aviad Meitar set up the Pepsi business in Romania in 1991 on behalf of a U.S.-based investment group and oversaw this business from inception through growth to its ultimate sale to PepsiCo's 2nd largest bottler worldwide.
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